This project involved organizing a book signing event with author Jennifer Weiner for her new book, The Breakaway, in collaboration with the Princeton Alumni Weekly, who was producing a podcast featuring the author.
The project focused on promoting the event through a suite of engaging materials, including social media posts, eye-catching signage, and targeted ads for the PAW website.The cohesive visual identity created for the event helped generate excitement and attendance.
A printed sign that was prominently displayed above the table where author Jennifer Weiner signed copies of her new book, The Breakaway. This signage helped create an inviting atmosphere and drew attention to the event.
A snapshot of the social media posts promoting the book signing event on both Jennifer Weiner’s and Princeton Alumni Weekly’s Instagram pages, generating excitement and engagement among followers. Included is a photo of the author in action, signing copies of The Breakaway for her fans, creating a memorable experience for attendees.