For this comprehensive marketing campaign, a range of promotional materials were developed to increase engagement and drive sales for Princeton’s largest semi-annual event, the Member Appreciation Sale. As the biggest sale of the year, the campaign spanned multiple platforms and media, including posters, magazine ads, Google ads, homepage feature, digital signs, and email campaigns.
Magazine advertisement featured in Princeton Alumni Weekly, designed to promote the Member Appreciation Sale in the weeks leading up to the event. The ad showcased images of some of the most popular items to generate excitement and drive engagement.
Homepage banner and featured categories designed to promote special items for the Princeton Tiger community. Developed using HTML and CSS, ensuring full responsiveness and optimal display on mobile devices.
This collection highlights the designs created for the Member Appreciation Sale campaign, including email creatives, digital signage, and an advertisement featured on the Princeton Alumni Weekly website.